TORRENT FLOWTRAIL

Former Torrent Bahnen director Modeste Jossen made a daring proposal to build a flowtrail down from Rinderhütte to Mittelstation financed through crowdfunding.

I was in charge of the design of the Leukerbad flowtrail image (Posters, flyers, banners, vehicle vinyls, merchandising…etc). I came up with the slogan for the crowdfunding campaign: Bisch oi därbi? with the intention of addressing primarily the people of Wallis using their own language. 

The campaign, supported by companies and individuals from inside and outside the region, was successful, and the trail was built by Velosolutions in 2015. 

The Torrent flowtrail has been included in worldwide known circuits such as the Swiss Epic, ridden by such names as Nino Schurter or Yolanda Neff.

As a biker, I really enjoyed working on this project.